http://theidlestable.co.nz The Idle Stable - freelance copywriting and copyediting, Auckland Thu, 30 Apr 2015 18:38:10 +0000 http://theidlestable.co.nz en http://www.theidlestable.co.nz/WHAT-THEY-SAY http://www.theidlestable.co.nz/following/theidlestable.co.nz/WHAT-THEY-SAY Thu, 30 Apr 2015 18:38:10 +0000 The Idle Stable - freelance copywriting and copyediting, Auckland 9714339 <img src="//payload370.cargocollective.com/1/2/84105/9714339/WEB_What-they-say-improved_670.jpg" width="670" height="251" width_o="1575" height_o="591" src_o="//payload370.cargocollective.com/1/2/84105/9714339/WEB_What-they-say-improved_1575.jpg" data-mid="52743872" border="0" align="left" data-title="670 — 670 × 251"data-hi-res="//payload370.cargocollective.com/1/2/84105/9714339/WEB_What-they-say-improved_1340_c.jpg" /><br /> <br /> Have a browse through what people say about The Idle Stable's work. See if I can help you too - contact me.<br /> <br /> <img src="//payload370.cargocollective.com/1/2/84105/9714339/The-Idle-Stable-recommendations-7_540.png" width="540" height="200" width_o="540" height_o="200" src_o="//payload370.cargocollective.com/1/2/84105/9714339/The-Idle-Stable-recommendations-7_540.png" data-mid="55295128" border="0" align="left" data-title="670 (540) — 540 × 200"/><img src="//payload370.cargocollective.com/1/2/84105/9714339/image-8_The-Idle-Stable-recommendations_4_o_540.png" width="540" height="120" width_o="540" height_o="120" src_o="//payload370.cargocollective.com/1/2/84105/9714339/image-8_The-Idle-Stable-recommendations_4_o_540.png" data-mid="52426714" border="0" align="left" data-title="670 (540) — 540 × 120"/><img src="//payload370.cargocollective.com/1/2/84105/9714339/image-9_The-Idle-Stable-recommendations_5_o_540.png" width="540" height="120" width_o="540" height_o="120" src_o="//payload370.cargocollective.com/1/2/84105/9714339/image-9_The-Idle-Stable-recommendations_5_o_540.png" data-mid="52426715" border="0" align="left" data-title="670 (540) — 540 × 120"/><img src="//payload370.cargocollective.com/1/2/84105/9714339/image-5_The-Idle-Stable-recommendations_1_o_540.png" width="540" height="120" width_o="540" height_o="120" src_o="//payload370.cargocollective.com/1/2/84105/9714339/image-5_The-Idle-Stable-recommendations_1_o_540.png" data-mid="52426710" border="0" align="left" data-title="670 (540) — 540 × 120"/><img src="//payload370.cargocollective.com/1/2/84105/9714339/image-6_The-Idle-Stable-recommendations_2_o_540.png" width="540" height="120" width_o="540" height_o="120" src_o="//payload370.cargocollective.com/1/2/84105/9714339/image-6_The-Idle-Stable-recommendations_2_o_540.png" data-mid="52426712" border="0" align="left" data-title="670 (540) — 540 × 120"/><img src="//payload370.cargocollective.com/1/2/84105/9714339/image-7_The-Idle-Stable-recommendations_3_o_540.png" width="540" height="120" width_o="540" height_o="120" src_o="//payload370.cargocollective.com/1/2/84105/9714339/image-7_The-Idle-Stable-recommendations_3_o_540.png" data-mid="52426713" border="0" align="left" data-title="670 (540) — 540 × 120"/><img src="//payload370.cargocollective.com/1/2/84105/9714339/image-10_The-Idle-Stable-recommendations_6_540.png" width="540" height="120" width_o="540" height_o="120" src_o="//payload370.cargocollective.com/1/2/84105/9714339/image-10_The-Idle-Stable-recommendations_6_540.png" data-mid="52426716" border="0" align="left" data-title="670 (540) — 540 × 120"/><br /> <br /> <br /> <br /> var _gaq = _gaq || [];<br /> _gaq.push(['_setAccount', 'UA-37628810-1']);<br /> _gaq.push(['_trackPageview']);<br /> <br /> (function() {<br /> var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;<br /> ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';<br /> var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);<br /> })();<br /> <br /> Have a browse through what people say about The Idle Stable's work. See if I can help you too - contact me. http://www.theidlestable.co.nz/BLOG http://www.theidlestable.co.nz/following/theidlestable.co.nz/BLOG Mon, 10 Dec 2012 13:15:47 +0000 The Idle Stable - freelance copywriting and copyediting, Auckland 4585759 <img src="//payload114.cargocollective.com/1/2/84105/4585759/WEB_Blog-improved_670.jpg" width="670" height="247" width_o="1575" height_o="581" src_o="//payload114.cargocollective.com/1/2/84105/4585759/WEB_Blog-improved_1575.jpg" data-mid="52712709" border="0" align="left" data-title="670 — 670 × 247"data-hi-res="//payload114.cargocollective.com/1/2/84105/4585759/WEB_Blog-improved_1340_c.jpg" /><br /> Thoughts and musings from an Idle mind in New Zealand, check out my blog.<br /> <br /> <br /> var _gaq = _gaq || [];<br /> _gaq.push(['_setAccount', 'UA-37628810-1']);<br /> _gaq.push(['_trackPageview']);<br /> <br /> (function() {<br /> var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;<br /> ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';<br /> var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);<br /> })();<br /> <br /> Thoughts and musings from an Idle mind in New Zealand, check out my blog. http://www.theidlestable.co.nz/CONTACT-1 http://www.theidlestable.co.nz/following/theidlestable.co.nz/CONTACT-1 Mon, 10 Dec 2012 12:59:39 +0000 The Idle Stable - freelance copywriting and copyediting, Auckland 4585633 <img src="//payload114.cargocollective.com/1/2/84105/4585633/WEB_Contact-improved-new_670.jpg" width="670" height="251" width_o="1575" height_o="591" src_o="//payload114.cargocollective.com/1/2/84105/4585633/WEB_Contact-improved-new_1575.jpg" data-mid="52735540" border="0" align="left" data-title="670 — 670 × 251"data-hi-res="//payload114.cargocollective.com/1/2/84105/4585633/WEB_Contact-improved-new_1340_c.jpg" /><br /> Let's chat over a coffee.You can call me on (021) 1569 151, drop me an email, check out what people say about my work on LinkedIn, see what I'm up to on Twitter or come say hi on Facebook.<br /> Pricing<br /> I like to quote by the project so you know up front the estimated total time and cost. Project timeframes will depend on the amount of research needed and writing or editing work to be undertaken. Let me know what you need - let's talk. Or even better, let's go for a coffee.Copyright images (2015). Designed and illustrated by the amazingly talented Abi Renshaw.<br /> <br /> <br /> <br /> var _gaq = _gaq || [];<br /> _gaq.push(['_setAccount', 'UA-37628810-1']);<br /> _gaq.push(['_trackPageview']);<br /> <br /> (function() {<br /> var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;<br /> ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';<br /> var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);<br /> })();<br /> <br /> Let's chat over a coffee.You can call me on (021) 1569 151, drop me an email, check out what people say about my work on LinkedIn, see what I'm up to on Twitter or... http://www.theidlestable.co.nz/WHO http://www.theidlestable.co.nz/following/theidlestable.co.nz/WHO Mon, 10 Dec 2012 12:58:14 +0000 The Idle Stable - freelance copywriting and copyediting, Auckland 4585620 <img src="//payload114.cargocollective.com/1/2/84105/4585620/WEB_Who-improved_670.jpg" width="670" height="251" width_o="1575" height_o="591" src_o="//payload114.cargocollective.com/1/2/84105/4585620/WEB_Who-improved_1575.jpg" data-mid="52712692" border="0" align="left" data-title="670 — 670 × 251"data-hi-res="//payload114.cargocollective.com/1/2/84105/4585620/WEB_Who-improved_1340_c.jpg" /><br /> <br /> .blah ul li{<br /> line-height:110%;<br /> padding:0px 10;<br /> margin:0px;<br /> }<br /> <br /> The Idle Stable is me – Sarah Idle. Freelance copywriter and editor based in Auckland, New Zealand with over 10 years' professional writing and editing experience.<br /> <br /> var _gaq = _gaq || [];<br /> _gaq.push(['_setAccount', 'UA-37628810-1']);<br /> _gaq.push(['_trackPageview']);<br /> <br /> (function() {<br /> var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;<br /> ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';<br /> var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);<br /> })();<br /> <br /> Google+<br /> <br /> <br /> Here's a selection of some of my recent work. Grab a cuppa as you look through, then let's start making your words work for you - contact me.<br /> <br /> Websites – writing<br /> AMP – As customer experience conversationalist, I'm helping AMP with a really exciting new project - writing the script for their new chatbot.DDB New Zealand – freelance digital copywriter for this digital advertising group, which has included an intranet refresh for one of Auckland's largest organisations.Beca – writing website content for Beca's (one of NZ's largest professional services consultancies) brand new website. Included writing dozens of project profiles in both New Zealand and overseas, plus markets and services pages.STACK – STACK wanted their new website copy to reflect their status as one of New Zealand's best business interior design specialists. It needed to be short, snappy and a little bit sexy. Take a look.Nim Creative – website writing for a range of Nim's clients, including specialist recruitment agency Little Black Book and financial consulting services, like C2C Partners.AMP – a 10-week digital refresh project that included streamlining the site from 500+ pages into approximately 140 pages. Check out the new and improved AMP.IAG – brought on board to increase conversions for two of IAG's most well-known insurance websites through smart digital copywriting.System 7 – writing websites for some of this digital solutions company's clients, including logistics and transportation firm Synergix.Little Giant – complete website writing for a range of this digital design agency's clients, including the gorgeous Sileni NANO, McKenzie & Co, HS Flooring, hospitality recruitment agencies like Providore, retail (like Kouzina Appliances) and the Wellington Eye Centre.Focus Fertiliser – interviewing team members to gather the content and write complete website copy for this fertiliser company.Opus International Consultants – creating project profiles for their website, like Topshop Topman Queen Street, Auckland, Randwick Park Pavilion and the office refurbishment.Siba Design – creating entire website content for this furniture and upholstery business.GrabOne – selling a variety of businesses online, including a Hunger Games pendant (seriously), pizza, coffee, bikes and hairdressers (amongst others).Digital marketing and content creation – emails and blogs<br /> Method – helping this amazing digital marketing agency with copy for some of their fantastic work. Like scripts for 360 degree VR tours, including for QMS' commuter network and Kumeu film studios, plus EDMs, websites and ads (including press, radio and digital). Aspire2 – creating a range of digital copy for some of this educational provider's groups, including the Naturopathic College and the Business Management Programme. Think blog posts and social media assets (like Facebook posts). TRACK – assisting this integrated agency with a range of digital copywriting tasks for some of NZ's most well-known brands (such as banks, insurers and airlines), including eDMs (electronic direct mail), banners and email newsletters. Rhondium – helping with a huge range of this Kiwi dental manufacturer's marketing efforts, including crafting copy for eDMs, B2C newsletters and brochures. STACK – helping the marvellously talented people at STACK, one of NZ's leading business interiors companies, to plan, coordinate and write their end of year email newsletters, including the most recent 2017 round-up.Women's March NZ – helping this fantastic organisation with a range of digital marketing tasks, like monthly newsletters and their soon-to-be-unleashed website.Real estate agent – writing the marketing copy for website listings and printed material for an agent working for one of New Zealand's largest real estate agencies.MagnaPix – writing eDMs for MagnaPix to launch some exciting new products. LBNZ – blog posts for this brilliantly beautiful urban bikes company, including The Sunday Best Ride. Working In – monthly email newsletters for this international recruitment company's B2C audience and the B2B one. Plus eDMs for the B2C and B2B audiences.Guest blogs – I've done a range of ghost blogging for clients, on everything from customer satisfaction boosting apps to forex.Magazines and long-form writing<br /> Gather + Hunt Seasonal – contributing writer to this quarterly, pocket-sized magazine full of the greatness of Auckland. Work includes an interview with Paula Hawkins, author of The Girl on the Train and an interview with Canadian-Kiwi director Alison Maclean.Bayleys – researching and writing long-form articles for New Zealand's largest full service real estate agency's Auckland Office Workplace magazine.STACK – crafting long-form articles on subjects relating to business interior design - like this piece on designing modern law firms for LawFuel New Zealand or this one on the nature of collaboration for Office Snapshots.Beca – creating thought leadership pieces for their Ignite Your Thinking platform.Print marketing material<br /> Boom – crafting persuasive copy for sponsorship brochures for some clients of this digital agency. Windsor Engineering – creating marketing material for this engineering company's products.NZRPG – writing B2B leasing brochures for a range of NZRPG properties, including Westgate and Highbury.Stack Interiors – interviewing staff and creating content for Interior magazine's article on MediaWorks' Newshub.Ginus Group – writing marketing brochure copy for a wide range of this property marketing company's clients (including Kosmopolis) plus their associated websites, like the Wyndham Residences.Just Performance – helping this business improvement agency craft effective marketing material. Mighty Creative – writing marketing copy for this graphic design agency's clients, including IXOM.Opus International Consultants – researching, writing and editing content for issue 10 of Opus Research's newsletter In-Touch. AECOM – project coordination and writing of the 2015 client book celebrating AECOM and URS' project successes.Working In – print advertising campaigns.Technical writing and document productionAECOM – contributing writer to AECOM's 2016 annual sustainability report, The Things We Value. Work included interviewing staff, writing and editing content.The Clarity Business – freelance bid writing for this PR consultancy.Bid Consult – freelance bid writing and editing, including crafting CVs in InDesign.Opus International Consultants – bid writer for this international engineering consultancy, including creation of bid and CV templates. I've also done some work for the Auckland Motorway Alliance, coordinating and writing award submissions. Two out of three submissions resulted in wins.New Ground Capital – tickling words into shape for NGC's proposals.Websites – editing<br /> Clip 'N Climb India – indoor climbing arenas.Nim Creative – freelance graphic design.Editing<br /> Cornerstone Education – editing course material, including creating PowerPoint presentations, for this education provider.TPS Credit Control – editing marketing material for this debt collection company prior to its distribution.Justin Brown – author – editing two of Justin's travel memoirs before they went into e-book format. The Idle Stable is me – Sarah Idle. Freelance copywriter and editor based in Auckland, New Zealand with over 10 years' professional writing and editing e... http://www.theidlestable.co.nz/WHAT http://www.theidlestable.co.nz/following/theidlestable.co.nz/WHAT Mon, 10 Dec 2012 12:57:09 +0000 The Idle Stable - freelance copywriting and copyediting, Auckland 4585610 <img src="//payload114.cargocollective.com/1/2/84105/4585610/WEB_What-improved_670.jpg" width="670" height="251" width_o="1575" height_o="591" src_o="//payload114.cargocollective.com/1/2/84105/4585610/WEB_What-improved_1575.jpg" data-mid="52712661" border="0" align="left" data-title="670 — 670 × 251"data-hi-res="//payload114.cargocollective.com/1/2/84105/4585610/WEB_What-improved_1340_c.jpg" /><br /> <br /> <br /> var _gaq = _gaq || [];<br /> _gaq.push(['_setAccount', 'UA-37628810-1']);<br /> _gaq.push(['_trackPageview']);<br /> <br /> (function() {<br /> var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;<br /> ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';<br /> var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore<img src="//payload114.cargocollective.com/1/2/84105/4585610/The Idle Stable quote.jpg" width="540" height="120" width_o="540" height_o="120" src_o="//payload114.cargocollective.com/1/2/84105/4585610/The Idle Stable quote_o.jpg" data-mid="29648281" border="0" align="left" data-title="670 (540) — 540 × 120"/>(ga, s);<br /> })();<br /> <br /> The Idle Stable loves words – writing them, editing them, tickling them. Explore freelance copywriting and copyediting services in Auckland, New Zealand.The Idle Stable is particularly nuts for digital copywriting - think website writing, digital marketing, email newsletters, blogs, social media and more - but all manner of wordy wonders can be handled.<br /> <br /> Check out examples of my work or get in touch to see if I can help.<br /> <br /> Digital writing services include:<br /> Website writing: Specialising in writing for the web, The Idle Stable knows all about lovely SEO-rich content, all-important keywords, plenty of links, well-ordered content and headings, plus calls to action. <br /> <br /> From full blown websites to one-off blog posts or anything in between, The Idle Stable can handle your website writing. If you don't know where to begin with your website content, The Idle Stable can help you create a site map and guide you through the website writing process.<br /> <br /> Or, if you have a specific tone of voice and brand already, your website will be written in full consultation with you to ensure it remains consistent throughout.<br /> <br /> Easy.<br /> Digital marketing: The Idle Stable loves to create engaging and effective digital marketing copy, including EDMs (electronic direct mail) and email newsletters.<br /> Writing services include:<br /> Copywriting: Articles, marketing material, print content - whatever words you're after, The Idle Stable can creatively and efficiently create them to your exact brief.<br /> Technical writing: Experienced with many aspects of technical and professional writing - including the creation of CVs, cover letters, award submissions, bids and proposals - The Idle Stable can create highly professional and effective technical documents.<br /> Other services include:<br /> Copyediting: Whatever type of misbehaving content you've got - a website, emails, printed material - The Idle Stable can whip it into shape.<br /> Social media: If you want to make your company blog, Facebook, Twitter, Google+ and LinkedIn profiles work well for you, The Idle Stable can help with content strategy and delivery. <br /> <br /> The Idle Stable has helped one New Zealand company enjoy over 50% growth on their social media channels (Facebook and Twitter) in just six months.<br /> Content strategy and implementation: The Idle Stable can create content and theme planners for your website or newsletters, and even implement them for you - perfect if you're struggling for time.<br /> If you want to get down to business, ask for a quote<br /> <br /> <br /> <br /> <br /> var _gaq = _gaq || [];<br /> _gaq.push(['_setAccount', 'UA-37628810-1']);<br /> _gaq.push(['_trackPageview']);<br /> <br /> (function() {<br /> var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;<br /> ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';<br /> var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);<br /> })();<br /> <br /> The Idle Stable loves words – writing them, editing them, tickling them. Explore freelance copywriting and copyediting services in Auckland, New Zealand.The Idle S... http://www.theidlestable.co.nz/HOME http://www.theidlestable.co.nz/following/theidlestable.co.nz/HOME Thu, 13 Sep 2012 07:49:12 +0000 The Idle Stable - freelance copywriting and copyediting, Auckland 4075344 <img src="//payload88.cargocollective.com/1/2/84105/4075344/WEB_Home-improved_670.jpg" width="670" height="251" width_o="1575" height_o="591" src_o="//payload88.cargocollective.com/1/2/84105/4075344/WEB_Home-improved_1575.jpg" data-mid="52743834" border="0" align="left" data-title="670 — 670 × 251"data-hi-res="//payload88.cargocollective.com/1/2/84105/4075344/WEB_Home-improved_1340_c.jpg" /><br /> <br /> Welcome to The Idle Stable, freelance copywriting, copyediting and word tickling in Auckland, New Zealand. See what I can do and what I've done. Find out more by reading what people say or by saying hi today.<br /> <br /> var _gaq = _gaq || [];<br /> _gaq.push(['_setAccount', 'UA-37628810-1']);<br /> _gaq.push(['_trackPageview']);<br /> <br /> (function() {<br /> var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;<br /> ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';<br /> var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);<br /> })();<br /> <br /> http://files.cargocollective.com/84105/googlee2013c634af18d23-2.html Welcome to The Idle Stable, freelance copywriting, copyediting and word tickling in Auckland, New Zealand. See what I can do and what I've done. Find out more by...